Virtual Fashion: How EcoDhaga’s AR Trial Room Can Change Sustainable Shopping

Imagine being able to try on clothes without ever touching them. Sounds like sci-fi, right? Well, at EcoDhaga, we’re exploring how to turn that into reality! As part of the Meta & FICCI XROS Fellowship, we developed a pilot Augmented Reality (AR) Virtual Trial Room to revolutionise the way people shop for secondhand and sustainable fashion. By integrating technology into our model, we’re not just making fashion more fun—we’re aiming to make it greener too! Let’s dive into how AR can decarbonise the industry and why EcoDhaga is leading the way.

Why AR in Fashion?

The fashion industry has a massive environmental footprint, with overproduction, textile waste, and excessive returns contributing to the problem. Here’s where AR could step in:

• Reduces Returns: Online shopping often leads to unnecessary returns, which increase carbon emissions. With virtual try-ons, shoppers could make more informed choices, reducing waste.

• Encourages Thoughtful Shopping: By seeing how clothes fit virtually, customers may be less likely to impulse buy, leading to more mindful consumption.

• Bridges the Gap Between Digital & Circular Fashion: As digital natives embrace Web 3.0, AR allows for a seamless shopping experience that aligns with sustainability.

How EcoDhaga is Exploring AR

At EcoDhaga, we’re always on the lookout for ways to make secondhand shopping smarter and more accessible. Through the Meta & FICCI XROS Fellowship, we built a pilot AR-powered Virtual Trial Room that could allow users to “wear” clothes digitally before purchasing. Here’s how it works:

1. Select an Outfit – Browse our collection and pick the piece you love.

2. Try It On Virtually – Using AR, see how it fits and matches your style in real-time.

3. Shop with Confidence – Make a sustainable choice without the hassle of returns.

Meet the Fellows Who Made It Possible

This pilot project wouldn’t have been possible without the brilliant minds behind it. Meet the incredible team that brought EcoDhaga’s AR Virtual Trial Room to life:

Jayant Chopra, Our technical mentor,

an AR and digital creative geek who guided the project with his expertise.

Sahith Nayudu 

Shardul Kudrekar 

Poorva Shukla 

The Future of Fashion is Digital & Sustainable

The rise of AR, Internet 3.0, and digital fashion signals a shift towards a more sustainable and tech-integrated industry. If widely adopted, virtual trial rooms could reshape consumer behaviour, making secondhand shopping even more appealing.

Be Part of the Future with EcoDhaga

We’re excited to pioneer sustainable fashion in the digital space, and you can be part of it too! Browse our latest collection, and shop secondhand with confidence. Let’s make fashion smarter and greener—together.

Should we develop the AR based Virtual Trial Rooms as an app?

• Yes
• No